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Campaign Toolkit

Being a United Way Employee Campaign Manager (ECM) – the volunteer who oversees your organization’s annual United Way fundraising campaign – takes work and commitment. Below are some resources that can help make that a lot eaier! And be sure to reach out to your United Way staff. They can also help you, every step of the way! 

If you can’t find what you’re looking for, or if you have ideas about things we should add,  please drop us a note and let us know. And thank you very much for your commitment to United Way of Erie County community.


Graphics and Multimedia

Download the United Way logo
Goal thermometer image (jpg)

United Way Campaign Video - after opening, click on arrow icon in lower right corner of video to download to your PC

Information about United Way and our agencies

Funded programs and allocation amounts
211 data sheet (PDF)

Campaign Planning Tools

Great ideas for special events
How to Conduct a Retiree Giving Program (PDF)


Downloadable Campaign Materials (PDF files)

(these materials are also available through your UW representative)

Campaign Coordinator Manual

Pledge Form

Corporate Pledge Card

Goal Poster

Thank You Poster
Young Leaders Recruitment Flyer
Education, Income, Health Flyer

2-1-1 Poster

2-1-1 flyer

2-1-1 Help 2 Veterans flyer

Fundraising Events Flyer Templates (PPT)


Sample Letters

Employee Campaign Kick Off Email

Kick Off Follow-up Email

Non-Respondant Email

Thank You Email

CEO closing letter to employees
Letters to donors giving $500 or more
Letter to union members
Letters to retirees